Search Engine Optimization - [surch-en-juh n]noun
The methods used to boost the ranking or frequency of a Website in results returned by a search engine, in an effort to maximize user traffic to the site.
As in: The first step in search-engine optimization is to generate keywords that are relevant to your site's content. Abbreviation: SEO
Why is SEO important?
The goal is to organically work your way up the rankings, rather than paying for placement. Proper coding techniques, keywords, links and traffic make it happen. Having a website design company who focuses on SEO makes your website thrive. Without enhancing SEO, your site becomes a stale business card, only found by those who type in your exact domain name. Getting our clients to the top of Google is what we strive to accomplish.
The Benefits of SEO
- 1. Results are economical
Organic listings very economical. When you are listed at the top, you don't need to pay per click or allocate a budget for advertising. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don't have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops.
- 2. Traffic increases
Proper SEO techniques will give you results (not immediately, mind you) and traffic will increase at a steady rate. Using Analytics to track traffic to your site you can clearly watch as more people visit your site and sales increase.
- 3. Credibility increases
There is credibility associated with being near the top of a Google search. People tend to trust higher ranked companies and people tend to be sceptical of lower ranked companies and ads...especially those nasty pop-ups!
- 4. You're one of the first
60% of clicks go to the first result. This means that only 40% of clicks are left for the second through the millionth result on Google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well.
- 5. You stand out
There are well over 250 million websites on the internet. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using proper SEO techniques makes your brand stand out from the rest.